Listen here to the great advice given by Chris Ridley:
In today's 312th episode - we are joined by the awesome Chris Ridley to talk about how dealing with account structure has changed over time due to AI, the importance of not over-relying on AI, and more.
We also talk a lot about the soft skills needed to survive in the Paid Search world.
Questions covered:
Q1. Does Account Structure Even Matter Anymore?
Q2. Do you think account structure matters anymore? If so, does it vary by platform? And if not, why not?
Q3. Have you changed the way you structure accounts and/or campaigns? If so, does it vary by platform? And if not, why not?
Q4. What are your biggest frustrations with account and/or campaign structures right now?
Q5. If you could change something in a platform to make account or campaign structures better or easier, what would it be?
Q6. Best campaign type for Ecommerce
Q7. Best campaign type for LeadGen
Exit questions -
What’s one thing you want to leave people with?
Advice to freelancers wanting to pitch - what is important to you as a client?
What is your favourite agency story to tell?
What's the best advice have you been given?
Share your imposter syndrome moment
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Resources Mentioned
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For any feedback about the podcast, or maybe you want to give a correction about anything that has been shared to get in touch with me on Twitter, my DMS are open on the handle, @themarketinganu, or on LinkedIn.
Join us on our #PPCChat Roundup podcast, LinkedIn group, we would love to have you there. Send a request - the more, the merrier.
Please help grow the podcast - leave a review/rating on Spotify, Apple, Facebook and more - here.
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