Listen here to our experts discussing the best strategies for the holiday season :
In today's episode, we have Julie taking us on a great topic for this time of the year - we're going to be talking about best strategies for holiday season for e-com, B2B and small businesses. Cause yeah, that time of the year we have just had Halloween, for the US folks, especially there's gonna be Thanksgiving coming up, but for the UK, we're already preparing for Christmas. I'm already thinking that it's what, is it 50 days even till the end of the year? God - has 2023 flown by!
It's a great time right now to talk about what people are doing during this busy, everybody's shopping for something for someone, time of the year. And even for B2B, there's definitely strategies to think about when people might be starting to dial things down, maybe preparing for budgets for 2024.
So even in this season, it's not just e-comm that will have a unique strategies, it will also be B2B as well. And we discuss all that.
Questions covered:
Q1 What type of PPC are you working in right now (Ecomm, B2B, B2C, Small Business, etc.)?
Q2 Ecomm PPCers - What is your strategy for this BFCM, holiday and general Q4 period? Does it vary by platform?
Q3 Lead gen and B2B PPCers - What is your strategy for this BFCM, holiday and general Q4 period? Does it vary by platform?
Q4 Small business PPCers - What is your strategy for this BFCM, holiday and general Q4 period? Does it vary by platform?
Q5 What is the biggest challenge, in your opinion, in running PPC during this holiday period?
Links shared:
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Great engagement going on.
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