This week we chatted about Digital Advertising - can they coexist. There have been a few updates lates and the biggest one was from Search Engine Jounral that came out yesterday (Jan 25th) talks about how Google is killing FLoC (previous solution for Data Privacy), and introduces Topics API as its next gen targeting tech.
With Topics, your browser determines a handful of topics, like ‘Fitness’ or ‘Travel,’ that represent your top interests for that week based on your browsing history
Google said in the announcement.
When a user visits a participating site, Topics selects three topics to share (one from each of the previous three weeks) with the site and its advertising partners.
Today we delve a little deeper into our confidence into how well data privacy steps that Google is making, that some Goverment bodies are making in regards to their regulations (Germany being the latest one), how all these steps will take place and how confident we are in how data privacy can work in our current world of adveriting.
Listen to this podcast episode on Google's update on Digital advertising/privacy:
The questions we covered were:Q1 How concerned do you think advertisers should be about user privacy?
Q2 Are your clients or stakeholders concerned about user privacy? What do you think is shaping their current attitudes?
Q3 Do you have different views on user privacy as a marketer versus you as a consumer? If so, how do you reconcile those views?
Q4 Google recommended getting “clear consent” from your customers regarding use of first party data in their latest presentation on privacy. How feasible do you think this is?
Q5 Do you think the use of first party data is inherently more privacy protective than the use of third party (cookie) data?
Q6 Are you and your clients or stakeholders planning for and/or taking any active steps with regard to data privacy when it comes to your digital advertising?
And right now on the link above, you can check outa a 60 day free trial before you buy it before you put any money through - credit card details, not needed. So check them out. They're great at suggesting improvements that can be pushed live in your Google ads account, creating reports & alerts for you, and even your reports can be, be put in a way you can edit and customize it in a way that is very close to the brand or the client that you're working on.
For any feedback about the podcast, or maybe you want to give a correction about anything that has been shared to get in touch with me on Twitter, my DMS are open on the handle, @themarketinganu, or on LinkedIn.
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