Let's listen to the PPCChat community's thoughts on ethics in PPC:
In today's episode, we have Julie taking us on another great topic. We will be talking about Ethics in PPC - what that means to us, which tactics constitute as breaching ethics, whether we have been asked to be unethical and more.
Questions covered are:
Q1 What does “ethical marketing” mean to you?
Q2 Are there tactics you’ve seen that you consider unethical and if so, why?
Q3 How much do the ad platforms influence ethical vs unethical behavior? And do you find ad platforms themselves to be ethical or unethical or a bit of both?
Q4 Have you ever been in a position where you’ve been asked to do something unethical by a client/boss? How did you handle it?
Q5 What, if anything, can we do to make the world a more ethical place without sacrificing the pragmatic need to make a living?
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For any feedback about the podcast, or maybe you want to give a correction about anything that has been shared to get in touch with me on Twitter, my DMS are open on the handle, @themarketinganu, or on LinkedIn.
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