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Finding Leads & Building Your Brand in Today’s Social Landscape | PPCChat Roundup EP310

Writer: Anu AdegbolaAnu Adegbola

Updated: Jan 30

Let's listen to the PPCChat community's thoughts on finding leads and building a personal brand :



In today's episode, we are led by Julie Bacchini in a very interesting discussion - we're talking about how we find leads and build our personal brand in today's social landscape.


We're going to be talking about, which social media channels we use, how the changes in leadership and rules are going to affect our strategy moving forward, what are our top priotriites moving forward and more.


No surprise - LinkedIn is a source of most of our personal branding, especially myself, but even I have seen an algorithm shift since a lot of the platforms are trying to increase how they make money out of us.


So what does that mean regarding how active we are on these channels - let's see.




Questions covered are:


Q1 Do you use social media to either build your brand and/or find business or leads? If so, which platform(s) do you use?


Q2 Do you use social media to either build your brand and/or find business or leads? If so, which platform(s) do you use?


Q3 Have any of the recent changes on social platforms (Meta dropping fact checking or TikTok being banned and unbanned for example) changed your social media plans for 2025?


Q4 Have any of the recent changes on social platforms (Meta dropping fact checking or TikTok being banned and unbanned for example) changed your social media plans for 2025?


Q5 What are your top priorities for building your brand and/or finding business and leads in 2025?


Communities shared:


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For any feedback about the podcast, or maybe you want to give a correction about anything that has been shared to get in touch with me on Twitter, my DMS are open on the handle, @themarketinganu, or on LinkedIn.


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