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Writer's pictureAnu Adegbola

Google Analytics 4 - Dealing with the Inevitable | EP218 PPCChat Roundup

Updated: Jun 3, 2023

Hello, and welcome to this week's episode. We have Julie taking us through another great topic about GA4 - Dealing with the inevitable. We chat about whether we have started using it and the good, the bad and the ugly of it all.


We are all back and forth on whether get it, whether we set it up correctly, whether we set it up now or later. We do have until July 2023 for UA to be completely sunsetted but if you do want to be able to do accurate year on year data analysis you want to have implemented it already. So we discuss the best ways to navigate that.


Listen to us chat about GA4 and how we're getting along with it:

Questions Covered:


Q1 Have you been working or trying to work in Google Analytics 4 (GA4) yet?


Q2 If you have been working in Google Analytics 4 (GA4) how has it been going for you, generally?


Q3 What is/are your biggest frustration(s) in working in Google Analytics 4 (GA4)?


Q4 Is there anything cool you’ve found in Google Analytics 4 (GA4)?


Q5 If you could provide direct feedback to the Google Analytics 4 (GA4) team, what would you say or share?


For any feedback about the podcast, or maybe you want to give a correction about anything that has been shared to get in touch with me on Twitter, my DMS are open on the handle, @themarketinganu, or on LinkedIn.

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