Let's listen to the PPCChat community's thoughts on ethics in PPC:
In today's episode, we have Julie taking us on another great topic. We will be talking about stopping waste of spend - whether its through match types, location targeting, placement targeting, not using negatives and more.
Questions covered are:
Q1 What do you consider to be “wasted spend” and does it vary by platform?
Q2 How do you detect wasted spend in your accounts (if you look for it)? Where do you find it most often? Does it vary by platform?
Q3 Are you seeing an uptick in wasted spend in your accounts? If so, does it differ by platform?
Q4 Are you doing anything to try to combat wasted spend in your accounts? If so, does it differ by platform? And how effective is it?
Q5 What could the platforms do to help combat wasted spend?
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For any feedback about the podcast, or maybe you want to give a correction about anything that has been shared to get in touch with me on Twitter, my DMS are open on the handle, @themarketinganu, or on LinkedIn.
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