Listen here to the discussion of how the PPC community deal with client needing more sales "right now!":
In today's episode, we have Julie Bacchini taking us on a very great topic, we need more sales leads right now. We discuss all about what you do when a client comes or panicky a bit like - it's sales period or they're the end of their quarter end of the year, and they don't seem to be close to meeting their targets yet, so they come to you desperately seeking for you to supplement the sales they've gotten already because, they need a lot more than is forecasted for them to have by the end of the year.
How do you react to that? How do you handle it? What do you wish the clients would understand about PPC so that you can avoid all these firefighting situation.
So we band together to understand that we're not alone in these kind of crazy situations where client just expect more than is what is probably even required and actually having to get involved with some firefighting situations.
Questions covered: Q1 Have you ever had a client or stakeholder reach out to tell you the “need more sales or leads NOW”? What types of campaigns were you running for that account at the time - search, display, social, etc.?
Q2 How did you react to and handle the request to instantly bring in more sales or leads via PPC?
Q3 What do you wish clients or stakeholders understood about how PPC works with regard to getting immediate increase in sales or leads?
Q4 Do you do any type of forecasting as to additional volume that is potentially available that they are not currently capturing? How do you create your forecasts? And how often do you do them?
For any feedback about the podcast, or maybe you want to give a correction about anything that has been shared to get in touch with me on Twitter, my DMS are open on the handle, @themarketinganu, or on LinkedIn.
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